Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Bachelor of Business Administration (BBA)

Program Description

Program Description

The Bachelor of Business Administration (BBA) program provides students with a strong foundation in business principles, management practices, and entrepreneurial skills. The program focuses on developing leadership qualities and critical thinking, preparing students for roles in management, marketing, finance, and operations across diverse industries.

Duration: 4 year (8 Semesters)

Program Objectives

Program Objectives

Business Administration Fundamentals
Provide students with a comprehensive understanding of fundamental concepts, theories, and practices in business administration, including management, marketing, finance, accounting, human resources, and operations management.

Leadership and Communication
Develop leadership qualities, communication skills, and teamwork abilities essential for effective leadership and collaboration in diverse organizational settings.

Industry-Relevant Learning
Ensure program relevance and currency by integrating industry-relevant curriculum, case studies, guest lectures, and experiential learning opportunities to bridge the gap between theory and practice.

Course Outline

Course Outline

Core courses

Covering fundamental topics in computer science, including programming languages, data structures, algorithms, computer networks, database systems, and software engineering

Elective courses

Elective courses allowing students to explore specialized areas of interest such as artificial intelligence, machine learning, cybersecurity, computer graphics, and game development.

Hands-on learning experiences

Hands-on learning experiences through programming labs, projects, internships, and industry collaborations to apply theoretical concepts to real-world problems and gain practical experience.

Capstone project or thesis work

Capstone project or thesis work requiring students to undertake a substantial independent research or software development project under the guidance of faculty mentors.

Career Opprtunities

Career Opprtunities

Graduates of the BBA program are equipped with foundational knowledge in business principles and management practices, enabling them to enter a wide range of professional domains. Some potential career paths include:

Marketing Executive
Develop marketing campaigns, conduct market research, and manage brand strategy.

Sales Manager
Drive revenue growth through sales planning, client relationship management, and performance monitoring.

Financial Analyst
Evaluate financial data and provide insights for investment and budgeting decisions.

HR Associate or Coordinator
Support recruitment, training, and employee relations in human resource departments.

Operations Manager
Oversee daily business operations and improve organizational efficiency.

Business Consultant
Advise companies on performance improvements, strategy, and organizational development.

Entrepreneur or Startup Founder
Establish and manage new business ventures in a variety of industries.

Supply Chain Analyst
Optimize logistics, inventory management, and procurement processes.

International Business Executive
Manage global operations, trade compliance, and cross-border partnerships.

Copyrights @ 2025 Multan University of Science and Technology

All Rights Reserved

Copyrights @ 2025 Multan University of Science and Technology

All Rights Reserved

Copyrights @ 2025 Multan University of Science and Technology

All Rights Reserved