UNDERGRADUATE PROGRAM
BBA (Business Administration)
Overview
The BBA (Business Administration) program builds a broad foundation across management, marketing, finance, accounting, and organizational behavior, structured to develop both analytical rigor and practical business judgment. The four-year curriculum blends core business theory with case-study analysis, a mandatory internship, and a capstone project requiring students to apply their learning to a real business problem. MUST's BBA students work through live case studies and local industry-linked projects rather than theory alone, supported by faculty with both academic and business-practice backgrounds. The program's emphasis on internships and applied capstone work connects classroom learning directly to Multan's regional business environment, preparing graduates for management-track roles or their own ventures immediately after graduation.
Eligibility Criteria
- Intermediate (any discipline — FSc, ICS, ICom, or equivalent) with a minimum of 45% marks
- Passing MUST's admission test/interview as per current admission policy